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What It Is

A best-in-class flat iron emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish.

What It Does

• Proprietary Black Gold styling surface promotes even heat distribution for consistency.

• Universal Dual Voltage – great for travel.

• Soft Touch finish provides comfortable grip.

• Pulse Technology Gets Hot…Stays Hot and easy-to-read digital LCD temperature.

• Rounded plate edges for styling variety and Multi-directional floating plates provide full contact for hair.

• Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends—its usefulness goes on and on.

• Set the temperature to where you need (up to 455 degrees F) for your hair type and texture—the digital temperature display provides a constant read-out and has an automatic two-hour shut-off.

What Else You Need to Know

Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way. Product includes a lifetime warranty.

Rated 5 out of 5 by from Great flat iron I absolutely love this flat iron. The hair glides through. I loved it so much, I bought one for home too

Date published: 2022-05-11

Rated 5 out of 5 by chelseagrimm from Great glad iron! I love this flat iron! It glides along the hair smoothly and never snags the hair. I love that it has a locking feature to keep it closed during storage/travel. It heats up quickly and has a nice range for temperature control. I’ve had it almost a year and not had any issues!

Date published: 2022-04-29

Rated 5 out of 5 by Leah from love this iron This iron glides Mickey through hair and gets super hot super fast

Date published: 2021-05-23

Rated 5 out of 5 by Christina from Best flat iron ever Best flat iron I’ve ever used. It’s very easy to curl with as well as straighten, it doesn’t pull the hair or anything, and it literally feels like butter running through the hair.

Date published: 2021-05-01

Rated 5 out of 5 by Cathy from Buy it ! So happy I was able to purchase this flat iron before it sold out once again. I borrowed it from my gracious co worker I loved it, leave the hair super shiny and of course straight! (Curling is an option but not my forte)

Date published: 2021-04-20

Rated 5 out of 5 by Paige Heilman from L O V E I absolutely love this iron! You can’t go wrong with this brand as it is but this iron truly is great. I also love the concept of turning up the temperature!

Date published: 2020-10-19

Rated 5 out of 5 by Zuri from Love This Iron! The design is beautiful, love the cylinder shape with the matte black finish and gold detailing. Super easy to use, the temperature adjustment is at the base and you just turn it left or right, the iron beeps 2x once its reached the selected temperature. It takes maybe 10-15secs to heat up, its amazing! I had zero issues with this iron pulling on the hair or snagging on the plates, it glided through effortlessly. So happy I purchased this for my kit

Date published: 2020-01-28

Rated 5 out of 5 by Skamstra from Best flat iron I have owned many flat irons over the years but this is by far bests the most expensive ones out there. I have thick coarse curly hair.

Date published: 2019-12-29

What straightener does Kylie Jenner use?

Priscilla Valles, who works with Chrissy Teigen, Hailey Baldwin, and Kylie Jenner, says her go-to straightener is the classic GHD 1-inch.

Are ionic flat irons better?

Ionic hair straighteners make hair shiner and control static better than other flat iron options.

What is the difference between hot tools black gold and 24k gold?

Q: What's the difference between the black gold and the 24k gold one step stylers? The black gold is coated in ceramic which is best for Coarse, dry, thicker hair.

What is the best Flatiron on the market?

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