The maximum length for an Instagram Story video is 15 seconds. Show
But if you're wondering how to get around the time constraint, here’s a simple trick: You can string multiple 15-second clips together to make a longer video sequence. IG Stories are short video clips that disappear after 24 hours. Stories are only visible to your followers. Instagram Story videos are shorter than the average “story” format of other social media platforms:
Story content isn't just limited to video. You can intersperse images and videos to create a more textured Story experience for your followers. Like a carousel post, viewers can tap through a mix of images and videos in your Story sequence. How do Stories compare to other types of Instagram videos?
How to edit the length of an Instagram Story videoIf you're starting with a video that's longer than 15 seconds, and you want to post it to your Stories, you have two options: Option 1If you want to post longer videos from your camera roll to Stories, but they exceed the 15 second limit, Instagram automatically splits the first minute of your video into 4 x 15-second story cards. As long as the video is less than a minute, you're fine. And since you're starting with a single video, your sequence will still maintain a sense of continuity, even though it's broken into separate parts. Option 2If your video is longer than a minute, Instagram will turn the first minute into 4 x 15-second cards like in Option 1, but will discard anything past the 60-second mark. To upload the full video you’ll need to trim your content manually using Instagram's native video editing feature. Or, you can use a quality third-party video editor tool like CutStory to trim and edit your footage before posting. Credit: Instagram Is it better to use long videos or short videos?Long and short Stories can both work well. It ultimately depends on the type of content you're looking to post and how well you can capture and hold the viewer's interest. → Pro tip: As a rule of thumb, the longer the story sequence, the more you'll need to incentivize users to continue watching. Keep reading for a few tips on how to do this. But first, let’s take a look at how to make either format work for you. You’ll also learn how to make an Instagram Story video that gets people to engage. Longer videosStringing several Instagram Story videos together gives you more space to share your message. The challenge? If your first video doesn't hook a user in the sequence, they will likely ignore it and tap to the next Story in their feed. That first video has to grab their attention. Let’s take a look at how this works in practice. Example: EverlaneLength: 90 seconds+ across multiple Story cardsEverlane sells ethical activewear, including a variety of quality denim goods. To communicate one of their central themes—transparency—they published a sequence of stories to educate followers on the truth about modern denim manufacturing. But education alone isn't enough to hold people's attention. You need to incentivize them to watch your content. Everlane accomplishes this with interactive polls and quizzes to increase engagement and therefore, Watch Time. This makes it easy for viewers to tap through to the end of the Story sequence.
Why it works:Everlane's first Instagram Story card opens with a simple question that immediately grabs your attention: "Denim is notoriously dirty… Do you know why?" The hook in the first second of the video determines whether or not a user is sticking around to watch the rest of the Story. Everlane interspersed "question" cards with "education" cards, which makes the educational experience fun and interactive, and makes it easy for people to tap through the full Story sequence. Shorter videosOnce upon a time, there was an app called Vine. Vine videos were 6 seconds long and could tell entire stories with a beginning, a middle, and an end. Shorter instagram Story videos—under 15 seconds using a single Story card—can be highly effective and addictive too. The key is remembering they need to stop a user in their casual Story swiping. You have to grab their attention, just like longer videos. Let’s look at an example from a company that sells custom couches DTC and see why it works. Example: CouchHausLength: 14 seconds
Why it worksWhile not necessarily the norm for Stories content (most are filmed spontaneously), this short video is heavily-edited to make the content shorter and easier to consume. In a single Story card, CouchHaus walks you through the entire process of ordering a custom couch online. They use captions to communicate value props, and visuals to show off the product and simple order process. If you strip away the video, you're left with a clear testimonial that explains the product and speaks to its value props:
Pro tipIf you're going to invest the amount of time and energy to create a video like this, make sure to repurpose it in as many places as you can. For instance, this example is clearly a repurposed social ad, but it still works as an organic Story post. The same principles that make this CouchHaus video effective apply to all social ads and social media platforms. How to make an IG Story videoThere are several ways to do it. Here’s an easy tutorial: Step 1Log in to your Instagram account. Tap the “Your Story” icon in the top left of the Instagram app on iPhone, iOS device, or Android. You’ll jump straight into the camera. Step 2Shoot a video in the default “Normal” mode or drag the side menu to any of the following video modes: CreateUse text, music, stickers and GIFs to bring your Story videos to life. You can also use a number of interactive features to increase engagement with your Stories posts, including:
BoomerangVideos that play forward. Then play backward. Then forward again. LayoutDivide your Story video into various grid patterns. Hands-freeRecord without holding the button down. Or, select a video from your camera roll, simply by swiping up. Multi-captureTake up to 8 photos at a time, in quick succession. DualRecord video using both camera lenses simultaneously. LevelDisplays an on-screen level to help orient your shot. Step 3Your video preview should now be looping. Tap the arrow icon in the bottom right of the video to instantly post the video to your Instagram Story. Tap "Your Story" to post your video. Tip: To upload multiple videos to your Stories sequence, consider using a tool like Sked Social to upload assets in bulk rather than one-by-one. Instagram Stories tipsThere’s no right way to make an Instagram Story video. But here are some tips to help you get started: Optimize for the formatInstagram Story videos are always vertical. They’re designed to be watched on your phone. So when you’re creating content, be sure that it’s also natively vertical. If it isn’t, Instagram automatically adapts it to the Story format. But vertical videos that are designed for the platform tend to have higher engagement than non-native videos. Keep it casualYou don’t need to spend tens of thousands of dollars on expensive video equipment. Video recorded from a smartphone works just fine. In fact, many times phone footage outperforms high-production video because it feels more natural and less like marketing. Use Instagram add-onsThere are infinite ways you can deck out your Instagram Story videos. Draw all over them. Use hashtags, emojis, polls, and text to spice them up. These make your videos pop and make them more engaging. And they fit how Instagram users use the Stories placement. Turn your top Story videos into highlightsInstagram Story videos last for 24 hours. Then they’re gone. But you can turn your Story videos into highlights that stick around on your profile forever. This is a great way to feature your best Story content. Reshare Story video posts you’re tagged inIf you’re tagged in another user’s Instagram post, you can re-share their post to your Story. This is a great way to feature happy customers shouting out your brand. And sharing that enthusiasm with the rest of your audience. Can you watch someone's Instagram story without them knowing?Turn on airplane mode
It's possible to view someone's Instagram Stories anonymously by ensuring your mobile device has airplane mode enabled before you tap on them.
How long do you have to watch an Instagram story for it to count as a view?For a video to get a view, a user has to watch the video for at least three seconds. You can get multiple views from the same user as long as each time your video loops, they watch at least three seconds of it. In fact, watching your own Instagram video for longer than three seconds counts as a view, too.
Can you see who viewed your story after 48 hours?You can only see the list of story viewers up to 48 hours after you post it.
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